The Food Safety and Standards Authority of India (FSSAI) on August 19, 2021 has issued Draft the Food Safety and Standards (Advertising & Claims) Amendment Regulations, 2021 to further amend the Food Safety and Standards (Advertising & Claims) Regulations, 2018. In Schedule II-A which specifies “Edible Vegetable Oil and Claims”, …
A recent advertising campaign for "Horlicks', a beverage, has drawn sharp protest from Health Action by People (hap), a Kerala based non-governmental organisation. The beverage's maker, GlaxoSmithKline Consumer Health Care, is using a study by Hyderabad-based National Institute of Nutrition (nin) to say it is now clinically proven that their …
"Talk more, pay less,' suggests a billboard. A cellphone company is associating lower talktime rates with the amount of mangoes you buy. If you are a reporter trying to find why hundreds of indebted farmers have killed themselves in Andhra Pradesh (ap), the irony, in several square metres of neon-illuminated …
Bbc The British Broadcasting Corporation (bbc) has announced that it would phase out ties between its popular children's television characters and fatty snack foods. Fimbles shortcake, Teletubbies chocolate bars and Tweenies chocolate treats are to be replaced with healthier products, such as yogurt, dried fruit and shaped pasta. The bbc, …
on february 26, yet another full-page advertisement appeared in national dailies as a part of the ruling coalition's feel-good blitz in the build-up to the April-May general elections. It trumpeted that the Union government's recent nod to the first national rehabilitation policy was "one more landmark decision'. The "worries' of …
HOW bizarre can a government policy decision get? India's first national policy on resettlement and rehabilitation for people affected by development projects was declared through a one-page advertisement, even though the detailed policy paper isn't ready. For a country with an estimated 35-55 million displaced people
Baby Food When the amendment to the Infant Milk Substitutes, Feeding Bottles and Infant Foods Act 1992 banned advertising and promotional activity for infant and weaning foods, there was talk that ad revenues would take a hit. But that is not to be so. Companies have retained ad agencies on …
Honey, I shrunk the other world! Are you urban? Advertising thrives on simplistic and emphatic theories. One such long-standing theory is segmentation . Advertising professionals are trained to look at the market place as a combination of various groups of human beings. Each of these groups are unique in the …
The Uttaranchal High Court has declared illegal an Uttar Pradesh (UP) government advertisement proclaiming its right to conduct fishing auctions in six waterbodies in the hill state's Udham Singh Nagar district. The area became a bone of contention between the two states when Uttaranchal was being carved out of UP. …
Cola Companies It was the year 1960. As the Democrat J F Kennedy and Republican Richard Nixon contested for us presidency, the Democrats came out with a poster of Nixon, with the phrase, "Would you buy a used car from this man?' Nixon eventually lost that election, but 12 years …
Water Filter The confusion resulting from reports about pesticides in bottled water and soft drinks saw a few companies sneak-ride upon the concerns of the bewildered common man. Take, for instance, the ad for Usha Brita Waterguard (in The Hindustan Times, September 6, 2003), which instead of detailing the cleaning …
