Advertising

Draft Food Safety and Standards (Advertising & Claims) Amendment Regulations, 2021

The Food Safety and Standards Authority of India (FSSAI) on August 19, 2021 has issued Draft the Food Safety and Standards (Advertising & Claims) Amendment Regulations, 2021 to further amend the Food Safety and Standards (Advertising & Claims) Regulations, 2018. In Schedule II-A which specifies “Edible Vegetable Oil and Claims”, …

Big tobacco replies

IMPERIAL, Gallagher, Rothmans and British American Tobacco (BAT), the four biggest tobacco companies in the UK, will challenge a report from a government advisory committee that recommends a ban on tobacco advertising and smoking in public places. On July 6, the companies got permission from a high court judge in …

TABACCO BAN

Sri Lanka has ordered a ban on liquor and cigarette advertisements in state-run media from January next year, say officials. President Chandrika Kumaratunga has asked the concerned ministry to even encourage privately-owned radio and television stations as well as newspapers to fall in line by the stipulated time. The decision …

Ban on advertising

a ban on tobacco advertising in the European Union ( eu) is on the anvil. The Netherlands, which holds the crucial swing vote, is likely to vote for a ban on tobacco advertising. The Dutch move is at odds with the uk government which wants to back tobacco advertising curbs …

MIXED FARE

A federal court in North Carolina, US, recently passed a landmark judgement related to smoking when it ruled that the Food and Drug Administration (FDA) can regulate sales and labelling on cigarettes. The court, however, said that FDA cannot control the promotion and advertising of tobacco products. The ruling would …

Tobacco turn around

The American tobacco industry has hit back with a vengeance. Following President Clinton's announcement of wide ranging restrictions on cigarette advertising (Down To Earth, Vol 5, No 8), the industry has vowed to take the battle to the courts. And what is more, the White House has been forced to …

A billowing problem

ONE of the most amusing news items that appeared in almost every leading newspaper of November 14, 1995, was about the goings on at the conference of the International Tobacco Growers' Association (ITGA) held in Bangalore. The Hindu said that Karnataka chief minister, H D Deve Gowda, "did not subscribe …

Neighbourhood on sale

IF You want to sell off your car, how about advertising on television? If you are thinking about the expenses, don't worry - it will be cheap enough, thanks to the efforts of researchers from Viewcall, a company set to storm Britain's information superhighway. The firm has developed a new …

Tobacco, alcohol ads banned in Russia

President Boris Yeltsin has sent Russia's advertising industry reeling by banning tobacco and alcohol advertisements. In the last 3 years Russia's advertising market has seen media organisations catering to Western multinationals who have been vying to get a toehold in the country. The tobacco and alcohol markets have seen an …

Some things you shouldn`t see

The plot thickens, a clip (15 min) produced by the Tata Institute of Social Sciences, gives an insight into how the world of advertising propagates values and messages that are outdated and are shot through with gender and racial biases. The film looks at a VIP suitcase advertisement, built around …

China bans tobacco advertisements

China's recent decision to ban tobacco advertising may send the ambitions of international cigarette giants up in spoke. With a population of nearly 1.2 billion and one of every three smokers in the world, the Chinese market offers new opportunities for majors such as Philip Morris and RJR Nabisco who …

Who`s paying for the ads?

How does the Narmada Bachao Andolan (NBA) manage to insert expensive advertisements in publications like The New York Times, Washington Post and The Los Angeles Times? Does it receive foreign funds? These were among the questions raised by the Action Research in Community Health and Development (Arch) Vahini, at a …

Tobacco laws under fire

While the anti-tobacco lobby in India is euphoric about the government's proposed ban on tobacco advertisements in the country (Down To Earth, Vol 3 No 3), Members of Parliament from Andhra Pradesh have strongly opposed the move. A delegation of MPs and All India Congress Committee (AICC) members has told …

Puffed out

THE anti-smoking lobby in India country will receive a shot in the arm once tougher regulations currently being drafted by the Union health ministry are implemented. The proposed measures will introduce a complete ban on tobacco advertising in the country. Such advertising is, at present, banned on the electronic media …

Exploring India`s rural market potential

CONSUMPTION is a constantly evolving process influenced by a multiplicity of factors, of which the major ones are disposable income, level of awareness and standard of living. Different societies go through specific consumption patterns at different points of time. Mahatma Gandhi's statement that "India lives in her villages" was apt …

Out of this world!

THE ARNOLD Schwarzenegger-starrer, Lost Actfon Hero, is to be advertised in space. Columbia Pictures is paying $500,000 to have the movie's logo and name painted in large red, yellow and orange letters on the payload of the unmanned commercial rocket, Conestoga 1620, due for launch in early May. The payment …

DD social service ads preach, but rarely convert

AS STAR TV enters its second year of existence, there is less of its excellent public service advertisements to be seen. With paid consumer advertising increasing, the network no longer has to run messages on environmental protection and conservation as frequently. This, of course, is a great pity, for Doordarshan …

Green code

APPEARANCE is definitely more important than substance, or so our advertisers believe. They have adopted a 'green code' which determines the aesthetics of outdoor advertising. For instance, a hoarding cannot come up near or on a protected monument. The Indian Society of Advertisers, the Advertising Agencies Association of India and …

Mindless shopping

SHOPPING can now be as mindless as' you'd like it to be - the smart shopper can opt for the smart trolley. It directsr,@-Idvises, locates, tempts, and c&n; even draw up a menu. Videocart Incorporated, a Chicago-based company in USA, has developed a small liquid crystal display screen which can …

Should Celebrities Be Held Criminally Liable For Endorsements?

Last year, a government testing laboratory found 'excess' lead in Maggi - one of the most popular brands of instant noodles. The brand ambassadors of the product, actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta were not only flayed on social media but a case was filed against them in …

  1. 1
  2. ...
  3. 10
  4. 11
  5. 12
  6. 13
  7. 14

IEP child categories loading...