Homegrown Amul brand is all set to touch the US $ 4 billion mark. The Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets country’s largest FMCG brand has clocked a provisional sales revenue of Rs 13,750 crore (US $ 2.55 billion) which is 18 percent more compared to last financial year when the dairy cooperative’s sales had reached Rs 11,676 crore. With this country’s largest dairy brand has touched the Rs 20,000 crore (US $ 3.7 billion) mark in its sales including the unduplicated sales of Amul products marketed by all the member unions of GCMMF – the apex marketing body of all the district dairy unions of Gujarat. It is worth mentioning that GCMMF is hoping to achieve Rs 30,000 crore turnover in financial year 2018-19 instead of year 2020 which it had earlier set as target for itself. This year, Amul’s total milk procurement has reached 133 lakh litres per day (LLPD) – 19 per cent growth compared to last year. In 2010-11, its total milk procurement was 96 LLPD. Within two years, it has registered a procurement growth of 40 per cent. Riding high on surplus milk, GCMMF is expecting increase its exports. “The surplus in milk will help us improve our sales in export markets with attractive prices,” GCMMF’s managing director R S Sodhi told TOI, adding that draught in New Zealand and Australia has adversely affected dairy production in these two countries. “Export market has become more attractive for us due to surplus in the domestic market,” he said, adding that while Amul’s procurement in Gujarat has touched 116 LLPD – 15 per cent growth, in the six states outside Gujarat where it had started procuring milk before three years, the growth in procurement is 55 per cent. Amul presently procures 17 LLPD from Rajasthan, Haryana, Uttar Pradesh, West Bengal, Maharashtra and Bihar. “In the next two to three years time, we will be investing a lot to increase our processing capacity by setting up nine plants in and outside Gujarat. We are targeting to increase our processing capacity by 40 lakh litres per day in next three years,” said Sodhi.