The Indian Medical Association (IMA) today defended its decision to endorse a particular brand of fruit juices and cereals arguing it has always favoured healthy food. "It is an endorsement of the ingredients of products and not the products themselves. Besides, the endorsement is not supposed to be displayed on the packets," IMA Secretary S N Misra said. Everybody knows fruit juices are good for health and similarly the other product Oatmeal cereal is good for keeping cholesterol levels under check, he said. "What is wrong in this," he asked. Asked about the criticism from environmentalist Sunita Narain, Misra said, "as far as we are concerned, there is nothing wrong in the products. If she gives us any evidence, we will look into it". On whether the IMA was benefiting monetarily from the move, he replied in the negative.