Sabols targets ready-to- eat food market

  • 23/04/2008

  • Financial Express (New Delhi)

The Coimbatore-based Sabols, a leading packaged drinking water company in South India, is repositioning itself as Sabols Foods India Pvt Ltd to tap the growing ready-to-eat and ready-to-cook food market in the country. "We want to be a pan Indian company catering to the discerning, quality conscious consumers across the country,' KM Senthil, chairman said. Senthil said the food launch would be national. The products to be made available in the retail shelves include noodles, biscuits, chocolates, ice- creams, pickles and lots of other ready-to-eat fast moving items. "The company's product development division is identifying various such products,' he said. Marking the foray beyond drinking water, the company has launched