Texas to Tel Aviv
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31/07/2008
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Business Standard (New Delhi)
By THOMAS L. FRIEDMAN
What would happen if you cross-bred J. R. Ewing of "Dallas' and Carl Pope, the head of the Sierra Club? You'd get T. Boone Pickens. What would happen if you cross-bred Henry Ford and Yitzhak Rabin? You'd get Shai Agassi. And what would happen if you put together T. Boone Pickens, the green billionaire Texas oilman now obsessed with wind power, and Shai Agassi, the Jewish Henry Ford now obsessed with making Israel the world's leader in electric cars?
The only good thing to come from soaring oil prices is that they have spurred innovator/investors, successful in other fields, to move into clean energy with a mad-as-hell, can-do ambition to replace oil with renewable power. Two of the most interesting of these new clean electron wildcatters are Boone and Shai.
Agassi, age 40, is an Israeli software whiz kid who rose to the senior ranks of the German software giant SAP. He gave it all up in 2007 to help make Israel a model of how an entire country can get off gasoline and onto electric cars. He figured no country has a bigger interest in diminishing the value of Middle Eastern oil than Israel. On a visit to Israel in May, I took a spin in a parking lot on the Tel Aviv beachfront in Agassi's prototype electric car, while his sister watched out for the cops because it is not yet licensed for Israeli roads.
Agassi's plan, backed by Israel's government, is to create a complete electric car "system' that will work much like a mobile-phone service "system,' only customers sign up for so many monthly miles, instead of minutes. Every subscriber will get a car, a battery and access to a national network of recharging outlets all across Israel