The objective of the study was to assess the influence of brand equity characters displayed on food packaging on children’s food preferences and choices, 2 studies were conducted. Brand equity characters are developed specifically to represent a particular brand or product. Despite existing literature suggesting that promotional characters influence children’s …
Many of us tend to regard wildlife with a degree of awe. This has much to do with representations by the popular media, images circulated by television channels such as the National Geographic and Discovery, and the curiosity created by a genre of travel writing. Such accounts do help create …
AT ITS inception in the 1830s, the photograph was regarded "the pencil of nature'. Photographic images were perceived as direct and unmediated transcriptions of reality. Those were the halcyon days of positivism
Advertising is a pervasive influence on children and adolescents. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and …
• A British television channel has been criticised as "irresponsible' for making a drama in which US President George Bush is assassinated. Death of a President, on More4, uses actors and computer effects to portray the president being shot dead during an anti-war rally in Chicago in 2007. The makers …
A plan to launch a 24-hour pan-African tv news channel is nearing completion. The channel, to be known as a-24, was proposed early this year to counter the negative coverage of Africa by Western media, who often paint the continent as backward and afflicted by poverty, disease, war and debt. …
On 31 May 2005 (World No Tobacco Day), the Health Minister of India informed the media that the Ministry of Health would ban depiction of any form of tobacco use in films and teleserials with effect from 1 August 2005. Predictably, this announcement triggered a storm of protests from the …
function map() { var popurl="files/images/20040215/37-map.jpg" winpops=window.open(popurl,"","width=670,height=450,scrollbars=yes") } “It is the market which drives the change,” says Nasir Tyabji, professor for science policy at the Jawarharlal Nehru University, New Delhi. He explains: “The market converts each technology into a commodity. The efficiency of a technology is also reflected in its market …
Honey, I shrunk the other world! Are you urban? Advertising thrives on simplistic and emphatic theories. One such long-standing theory is segmentation . Advertising professionals are trained to look at the market place as a combination of various groups of human beings. Each of these groups are unique in the …
Why are the largest-circulated newspapers and magazines and the most widely-viewed television channels so focused on what is happening first in the metros and then in the larger cities, to the almost near-exclusion of developments that impact rural areas? There has to be a major natural calamity (flood, famine or …
Ayatollah or boy bands? It is hard to keep out foreign influences, as Iranian authorities are discovering. Over the years, overseas-based Persian language satellite tv broadcasters have won over the hearts of a number of Iranians. And to make matters worse, just when authorities thought they found a solution
it was first done in the 1960s. Then a few disastrously expensive projects in 1980s and that was it: the birth and death of three-dimensional ( 3d ) films happened within just three decades. Of course, 3d dreams still surface occasionally, within television manufacturers, virtual reality enthusiasts and computer game …
the world is changing rapidly. People have talked about globalisation mainly in economic terms. But the 21st century may see a form of political globalisation which could pose a serious threat to the 20th century concept of sovereignty. Political globalisation will be pushed by the same technological change which is …
A microchip with drug-administering capabilities could soon make the common household television (TV) a delight for the olfactory senses. The chip can store a large number of drugs and releases them by remote control. It was initially designed to be implanted in the human body, where it would administer drugs …
this is an age when a good figure almost always helps: the thinner it is, the better it is supposed to be. We are talking, of course, about television ( tv ) screens and miscellaneous visual display systems. These have been getting thinner and thinner over the past decade. Recently, …
IDLENESS has a hefty price tag, inform old proverbs. And in this age of electronic gadgetry, that price tag has become even heftier, inform US-based scientists and researchers. Electrical and electronic gadgets such as televisions, compact disc (CD) players, videos and burglar alarms are consuming more energy in stand-by mode …
