The objective of the study was to assess the influence of brand equity characters displayed on food packaging on children’s food preferences and choices, 2 studies were conducted. Brand equity characters are developed specifically to represent a particular brand or product. Despite existing literature suggesting that promotional characters influence children’s …
PLASTIC could soon form the heart of the "wired" home. According to American researchers, data for everything, from multichannel digital television to the Internet, could be channelled through cheap and easily-fitted optical fibres, and all because of an annoying effect that makes the substance useless for precision optics. Unlike glass, …
Some television companies in the US are trying to use controversial subliminal adverts, but they cannot hide from the system patented by Ericsson of Stockholm. By measuring the energy distribution in the video signal, Ericssons's system can detect the large changes that indicate a context change. If the detector spots …
The idea of aroma-emitting televi-sion sets is being extended to Websites by Ricoh of Japan, which wants to equip both television sets and computers with devices that would eject smells that will go with the programme or website that the user might have chosen. Ricoh says Web pages could carry …
thousands of tiny transparent balls could soon make it easy to manufacture television screens the size of an average living-room wall. The technique has been developed and perfected by the French Atomic Energy Commission in Grenoble, France. The conventional cathode-ray tubes are far too bulky to be used in widescreen …
THE COMPLETE PICTURE: Televisions all over the world display only 88 per cent of the image broadcast by TV stations. Now, Korean-based electronics company, Samsung is developing televisions that will display the missing 12 per cent. Called HiTron TV sets, these televisions are 2.5 centimetres wider than usual. Conventional TV …
a three-member team of Living On the Edge , the Golden Panda award winning weekly environmental programme the cable television channel Star tv , alleged they were assaulted and detained at a factory at Vapi, Gujarat, for three hours on July 17. They alleged that their equipment was damaged and …
Children absorb more information by watching TV than by reading, says a study done by Juliette Walma van der Molen and Tom van der Voort of Leiden University in the Netherlands. Five news stories were distributed among 152 children aged 10-12 years. Half the children received information from the original …
Flat screen televisions (TV) and computer screens that are larger than conventional models but weigh less could be on sale within two years at affordable prices, say scientists at Canon's Japanese research laboratories. Canon has developed a new type of flat-screen and aims to launch a 40-inch TV that is …
Among the plethora of film-based TV channels and programmes, one channel that stands out is Discovery. Since its inception in August 1995, the channel has built up a reputation for providing informative yet entertaining programmes on science and technology, health, wildlife, archaeology and culture. According to Kiran Karnik, chief operating …
Chips n' bytes channel Computer users in the UK will soon have a satellite TV channel of their own. The Sky Computer Channel will begin broadcasts on November 1 and transmit programmes every night. The four hours of nightly programming will consist of four regular slots: Family Guide is aimed …
The Forum for Independent Film and Video (fifv), a Delhi-based congregation of socially conscious image makers, has lambasted the government for the present state of television programmes. It has called for the development of a parallel broadcasting system which would entail autonomy from direct political and commercial interests; multiple and …
THE idiot-box has remained more or less the same in the past 57 years of its history - a bulky structure that brings sports, news and movies to our living rooms. But in the coming months it may well grow a brain for itself - it will take multimedia into …
The Discovery channel is currently working on the promotion of new documentary films from India. As of now, the commissioning of new programmes is being managed entirely by the us headquarters of the channel and very few Indian names like the Bedi brothers, figure on the channel's list of film-makers. …
Are we suffering from a poverty of spirit, or are Doordarshan's coffers genuinely in a depleted state? Whichever be the case, producers of issue- based programmes are having a tough time pushing their 'goods' in the market. This committed lot is left with no other choice but to sell its …
On what he thinks of global broadcasts using geostationary comsats: I think their use dearly illustrates how difficult it is to predict the nature of technological advancement and how soon new ideas actualise. Back in 1945, my idea of comsats was one of large space stations with permanent servicing crews. …
MYSTERY, myth, superstition, even suspense - for the Table - October had it Irbe it the milk guzzling &Anesha; or the spectacle ijlwMed by the solar eclipse. material for television, Wmay argue, with great bers turning to their TV 57to interpretwhat they and heard. rThe milk miracle occured overnight and …
AT LEAST partial eyesight to the blind may be restored, say researchers in the us in a recent study. An artificial vision system with tiny TV cameras in eyeglasses sending invisible laser-borne messages to a computer inside the eye would perform this magic. The computer, about the size of the …
IF You want to sell off your car, how about advertising on television? If you are thinking about the expenses, don't worry - it will be cheap enough, thanks to the efforts of researchers from Viewcall, a company set to storm Britain's information superhighway. The firm has developed a new …
Large, flat television screens, up to 127 cm in the diagonal, that can be hung on the wall may soon be available. Japan-based Sony and an American electronics company, Tektronix, have jointly built a flat TV based on liquid crystal display (LCD) technology that can produce high resolution, high-contrast images …
GONE are the days when environmental films could be seen only in the closed circles of filmmakers and critics. The general public was hardly ever exposed to environmental issues - except for the few spots which were shown once in a while between meandering programmes. But with the advent of …
