Advertising

Draft Food Safety and Standards (Advertising & Claims) Amendment Regulations, 2021

The Food Safety and Standards Authority of India (FSSAI) on August 19, 2021 has issued Draft the Food Safety and Standards (Advertising & Claims) Amendment Regulations, 2021 to further amend the Food Safety and Standards (Advertising & Claims) Regulations, 2018. In Schedule II-A which specifies “Edible Vegetable Oil and Claims”, …

Fed up with baby food

baby food Is baby food advertising unethical? Yes, thinks the government. It has issued notification to enforce an amendment to the Infant Milk Substitutes, Feeding Bottles and Infant Food Act of 1992. In a major boost to breastfeeding the amendment bans, in all types of media, advertising for both infant …

A different picture

US Primetime Shows Is it a mere coincidence that Jamie Foxx and Moesha, tv shows with predominantly African American cast and audience, feature more overweight actors than white shows like Frasier and Friends? Is it also a coincidence the tv shows aimed at African Americans carry more food advertisements

Blow to anti AIDS campaign as condom turns taboo subject

The paanwallah -doubling-up-as-a-condom-vendor ad has been taken off the air. Instead, Doordarshan (dd) will show a village council member warning women about aids and exhorting them to be faithful. The shift in focus heralds a drastic change in India's aids prevention policy. No longer condom-centric. Harping on abstinence and fidelity. …

Alcohol ads: Teens targeted?

Alcohol advertising A recent study in the us reports that magazines popular with teenagers such as Rolling Stone and People tend to carry more alcohol advertisements. The study hints that the alcohol industry may be indirectly targeting underage drinkers by advertising in such magazines. The research, funded by the Robert …

Cigarettes and other tobacco products (prohibition of advertisement and regulation of trade and commerce, production, supply and distribution) Act 2003

Cigarettes and other tobacco products (prohibition of advertisement and regulation of trade and commerce, production, supply and distribution) Act 2003.

Misinformation campaign

New York's state attorney, Eliot Spitzer, plans to initiate legal action against a unit of Dow Chemical Company of the US for alleged violation of a 1994 pact banning false advertising of a pesticide. The planned lawsuit against Dow AgroSciences LLC involves Dursban, a pesticide used in homes to kill …

Anytime is ad time

response Companies rely on advertising to convince people to buy things they don't need. They also use advertising to salve their easily hurt egos. And any event, or moment, is grist to this doubly strategic mill. Four days after the New Delhi based Centre for Science and Environment went public …

Masked messages Public advocacy

Public Advocacy The motives behind public service ads are not always as transparent as the messages themselves. Take the example of these two ads culled from The Philippine Star. The one below takes to task corrupt politicians for offering protection to squatter communities thereby keeping them "in the rut." The …

Whitewashed by nature

Coke and Pepsi advertisements painted on rocks along the 56-kilometre stretch from Manali to Rohtang Pass will not be scraped for a little while longer. Instead, a sheet of ice will cover the boulders. The drive to remove the ads of the soft drink multinational giants and other leading Indian …

Rock rap: companies, HP face the music

In a landmark judgement on environmental advocacy, the Supreme Court (SC) has set up a corpus fund and imposed a fine of Rs 4 crore on companies, including Coke and Pepsi, for defacing rocks along the Rohtang-Manali road in Himachal Pradesh (HP). Included in this fund is a Rs 1 …

Creating contradictions

amid the hype of the Union cabinet's proposal to ban smoking in public places and discontinue tobacco companies' sponsorship of sports and cultural events, the Union government has taken a very contradictory step. It has signed a memorandum of understanding with Greece for exporting tobacco. Analysts feel that this is …

Shaming companies

the discount scheme recently introduced by five leading pharmaceutical companies for aids drugs in developing countries is just a charade, reports the International Herald Tribune . The companies had pledged to bring down the prices of patented aids drugs. But it seems this has not happened except for in some …

Green Ads

for the world of marketing, in Japan the colour green is fast becoming a hot favourite. The number of advertisements attempting to present an ecofriendly green image of the product or the business has increased over the years. Responding to the increased awareness about the environment among the people, the …

The shifting smoke of tobacco

With falling sales, lawsuits and stringent measures in developed countries, tobacco companies have shifted their focus to developing countries. In 1998, tobacco firms spent US $10 billion in advertising outside the US. Today, 80 per cent of the world's smokers live in developing countries. By 2020, one out of three …

Not just water

with no government regulations in place , until recently, the bottled water industry in India was totally unorganised. Any one could set up a bottling plant, fill bottles with tap water and sell it in the market. There was a big question mark on the quality of water. This may …

INDONESIA

The Indonesian government has passed a decree, which gives more time to cigarette manu-facturers to comply with the restrictions imposed on tar and nicotine levels. The deadline has been extended from two-years to seven years for machine-rolled cigarettes, and from five years to 10 years for hand-rolled cigarettes. According to …

Trade mark for tea

the world-famous Darjeeling tea will now have a certification trade mark ( ctm ) scheme. According to the Tea Board this is another step forward for the Darjeeling logo scheme launched some years ago. Announcing this at a news conference, Tea Board chairperson S S Ahuja said, "in the new …

Fighting Tobacco

Former South Mumbai member of Parliament Murli Deora has pushed for stronger regulations against tobacco advertising in his public interest litigation (PIL) filed against the Union government and other tobacco companies. "We already have a law that deals with advertising, but we are going to ask for more explicit warnings …

Right here, right now

LOST? Not sure where you are? A new and improved version of the Global Positioning System (GPS) can tell you to within a centimetre. The system, in use for several years now, is being adapted to track fast-moving objects and could even lead to television viewers in different countries seeing …

Business nonsense

DECADES of industrial growth, while making our lives easy and comfortable, has also degraded the environment severely. Today, we are paying the price for it: global warming has reared its ugly head. Already, atmospheric concentrations of carbon dioxide (co2) are 30 per cent higher than the pre-industrial levels. In 1995, …

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