MumbaiItalian scooter and three-wheeler maker Piaggio has reintroduced the iconic scooter brand Vespa in India. In its new avatar, Vespa will be placed in the premium segment, a first in India, claims Piaggio. The scooter will be priced at R66,661, ex-showroom Maharashtra.
“Right now, there is no premium segment in the Indian scooter market, but we believe ther is a significant number of brand conscious young people who would like to make a statement,” said Ravi Chopra, chairman and managing director, Piaggio Vehicles. “Vespa is creating a premium segment by targetting those customers.”